We - CUBELETICS - Würfel Dich fit

WE

ABOUT US

We are Marc Julian and Jana, two enthusiastic athletes from Stuttgart and fitness enthusiasts from the very beginning. In our everyday lives, we are passionate about helping people achieve their personal fitness goals. While Jana, as a certified fitness trainer and course leader, motivates people to achieve new heights every day, I have been able to gain a lot of experience as a sports scientist – whether as an athletics trainer, personal trainer, or as a sports director in one of the largest sports clubs in the Stuttgart area.

Sport is healthy, everyone knows that. We thought to ourselves: how good would it be if we could pass on our years of experience and our sporting know-how, mixed with a lot of fun, to people outside of our personal circle? No sooner said than done: full of enthusiasm, we got to work and founded CUBELETICS.

THE PATH FROM THE IDEA TO THE FINISHED PRODUCT

Created as an idea in Marc Julian’s head in 2016, we started working on the development and realization of this idea at the beginning of 2017. Our designer really did a great job with the logo: each of the four cubes is represented by a color. Only the overall image of the four squares creates the complete logo and thus CUBELETICS. We implemented the decision to use wooden cubes with the finest beech wood. Each cube is 3 x 3 x 3 cm, so the exercises are easy to see, but even small hands (like Jana’s) can hold and roll all four cubes at once.

Marc Julian made his full physical effort available to depict the exercises: every beginning and end position of an exercise was precisely documented photographically and served as a template for the icon design by our agency.

When it comes to packaging, we revised and threw out our original ideas several times. Ultimately, we decided on packaging made of environmental cardboard that was specially designed for CUBELETICS, in which everything has its own place. The completely finished product that you may soon hold in your hands contains all of our knowledge about sport and training theory, as well as well thought-out and consciously chosen materials.